While it varies from show to show, web searches around boats increases greatly in markets holding boat shows, a new study shows. This research comes from a detailed study of activity on Google and YachtWorld around eight major boat shows, monitoring how unique visitor traffic increased or decreased. The events included:

• Boot Dusseldorf
• Cannes Yachting Festival
• Annapolis Boat Show
• Fort Lauderdale Boat Show
• London Boat Show
• Yachts Miami Beach

The article has been written by Jonathan Sweet and posted on Boating Industry today. Click here to read it.

Posted by Alastair Walton
23rd June 2016