Around 1/3rd of the traffic on YachtWorld comes direct in from Google to our browse pages. We display one browse page on Google for every manufacturer and one for every model. Browse pages contain:
- new model information from manufacturers
- stock boats from dealers
- used boats from yacht brokers
You can see live examples here and here.
We launched a new design for the browse pages today, featuring the same image-rich layout that you now see elsewhere on the site. Customers who use our enhanced listings product will see their enhanced listings displayed here too, delivering a 143% increase in traffic over standard listings. With our current browse page receiving over 30% of YachtWorld traffic each month, we expect this new design to have a positive impact on the traffic you receive.