The size of most brokers and dealers email databases have been cut by GDPR, some by up to 70%. Attitudes to marketing have changed, so while print advertising continues to be difficult to measure, everyones eyes have turned towards targeted digital advertising.

Here at Boats Group, we are able to target highly visual digital ads to any buyer, based on their location and their search behaviour. Such ads are fully measurable, and highly effective. Indeed, Google tells us that a buyer who sees a targeted digital advert is 45% more likely to visit your website and 38% more likely to search for your brand. They can be used to:

• strengthen your brand in key markets, or open up new ones
• break loyalty to other manufacturers
• support events are new launches

For more information about how to get your business on the map using targeted digital advertising, talk to your Boats Group office today on +44 (0)1329 or email [email protected].

Posted by Alastair Walton
Wednesday 20th June 2018