Currently on YachtWorld.com, we are trialling of a number of new features in order to test their effectiveness at driving more connections. These new features are currently being seen by between 10% and 25% of visiting boat buyers, while we measure the results. The new features include:

• targeted visual ads in different positions
• different social media buttons

As always, these tests will lead us to only deploying the most successful features on the public site. For more information about any of these tests, or the new products, please email [email protected] or call +44 (0)1329 222300.

Posted by Alastair Walton
19th September 2018