Re-targeting is the art of serving a digital advert to a buyer, based on his live search behaviour. In practice, this can mean a number of things such as:

• serving an ad for a Manhattan 50 when a buyer recently looked at a Princess 49:
• serving an ad to a buyer who is still shopping around on YachtWorld, despite having visited your own website last week:
• serving an ad for a forthcoming boat show to a buyer who had recently looked at one of your new models:

At Boats Group, we have been targeting buyers based on their search behaviour for years. Now, with the help of market-leading technology and industry expertise, we are able to re-target your customers as well. This sort of advertising is smart, inexpensive, highly effective, and very easy to prove. To learn more about re-targeting your customers, either ring +44 (0)1329 222300, email [email protected], or call your Boats Group contact.

Posted by Alastair Walton
3rd October 2018