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A/B testing on YachtWorld increases leads

If you use YachtWorld.com regularly, you may notice occasional changes to some pages on the site. These changes are tests that we perform to measure the impact of potential new features. For example, we recently tested a new enquiry form in front of 10% of the visitors to YachtWorld.com. Leads increased, so this form is now visible everywhere at the end of the photo gallery on your listings.

For any questions about the tests we perform, or for more information on your membership, please call +44 (0)1329 222300 or email [email protected].


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