Here at Boats Group, we realise that the support of customers like you is at the core of our business. That is why we wanted to reach out to you personally with the exciting news that Boats Group will be under new ownership.

The new owner, Permira, is a global investment firm with 14 locations across the globe and extensive experience in the digital marketing solutions space, contributing to strong value creation as the leading shareholder in such companies as LegalZoom, Minted, Ancestry.com and The Knot Worldwide.

Boats Group’s management team will not change through this sale process and we expect a smooth transition to the new owner. While there are no major changes planned for the business in the short term, we are looking forward to accelerating our investment in the products and services that deliver the most value to your business.

Please feel free to contact us with any questions you may have.

Thank you, as always, for your business and your continuing support.

Sam Fulton
CEO
Boats Group