We are currently testing a new search results layout for YachtWorld.com, ahead of its full release in Q4. The tests yielded an uplift in click-throughs of 4% to standard listings and 18% to enhanced listings. The new design features a modern multi-faceted search that you see on sites like Amazon and eBay, allowing users to search for multiple criteria at the same time, rather than make a number of clicks to achieve the same thing.

YachtWorlds new design will also showcase new models from boat builders, and drive leads to their local dealers. If you are a dealer today, this will create more leads for you too.

Posted by Alastair Walton
12th June 2019